Spintax: Definitive Guide on Spinning Texts

The future is already here: the Spintax format, a practice that came to revolutionize the way of writing in the digital world. Although it may seem somewhat confusing at first, spinning texts is becoming more and more common in the online world.

Let’s suppose you are about to launch a product (congratulations, it’s a big step), you will surely write a text for your blog, another one for the shop, one more text for the product sheet, for the promotion sheet, the summary, and one for each place where you want to promote it.

There is an alternative: “copy and paste”. The problem is that it is already more than proven that, although Google does not penalize you for duplicate content, it does limit the scope of your content… and we don’t want that, do we?

Thank God there’s a third option: learning to write in spintax format. This will generate thousands of texts from just one.

If this is combined with A/B testing and copywriting, more than better, but that’s another matter.

What is spintax?

Spintax, sometimes called spintext, is a way of writing by which, with a single base text, you can generate hundreds or even thousands of different but similar articles. That is, you change some words and the order of others, but the final message is maintained. To do this, specialized programs such as this website are used.

When writing the texts it is as if you were combining programming with and writing. Nowadays, this process of generating a large number of articles from a single base text is known as Spinnear.

Spinnear is used a lot in SEO and marketing with the purpose of spreading the same writing over and over again and playing around with Google’s penalties.

Broadly speaking, it can be said to be used for:

  • Produce unique content dynamically, for example by sending an email that we want to be different to avoid spam filters.
  • Make different variants of the same text, such as a product that you want to publish on different websites.
  • Avoid being penalized (banned) on social networks by sending the same private message to many people or by publishing the same content over and over again.
  • Avoiding search engine penalties by having duplicate content.
  • Although it is bad practice, spintext can also be used to spam and even to steal content undetected, for example by taking article and rewriting it automatically. But it is basically used to transcribe the same text over and over again.

How to spin a text?

To spin a text you must write a base text and lock the words, sentence or paragraphs that you want to alternate, separating them by a vertical bar or pencil.


{That is|That’s|This is} my {automobile|car|motor car|machine}.

When processing the text spintax would leave a sentence like “That’s my car” or “this is my car”.

Basic structure

What we have explained is the basic structure of a text in Spintax format: a normal text in which some words, phrases and even complete sentences and paragraphs are enclosed in braces and joined by means of a pen with other words, phrases, paragraphs, etc… that mean more or less the same thing.

Another simple example:

{You’re|You are|You look} {awesome|beautiful|pretty|impressive}

Everything written inside the keys { } is taken by the spinner, and is replaced by one of the inner options separated by vertical bars or plectrums.

This time there will be 4 variants for the first group of words and they are interspersed with the 4 from the second group, which leaves us with 16 different ways of saying “You are beautiful” or something very similar.

Internal groups

A popular trick is to use inner groups. These inner groups give a higher level of variability to the texts since one option ceases to be an option and becomes many.

Let’s modify the previous example:

{You’re|You are|You look} {awesome|{pretty|very} beautiful|pretty|impressive}

If you look carefully, you will see that in the second group, where before it said “very beautiful”, the word “very” was grouped with the word “pretty” and now more variants could appear. This brings the number of possible combinations from 16 to 20.

Empty options

One more basic technique, although super interesting, is to add empty options, that is, to group a word or sentence with… nothing…

I’ll show you:

{You’re|You are|You look} {awesome|{pretty|very|} beautiful|pretty|impressive}

Here is an option that did not exist before: “pretty”. Just like that, not too much, not too much… simply: pretty.

How to make quality spine texts?

It’s good to use synonyms, but it’s much better to look for alternative phrases and not stay at word level. It is even better, when possible, to write entire sentences or paragraphs with different words and grammatical structures, to spine them together and then to spine the sentences and words that make them up.

I’ll explain this in more detail below and give you clear strategies to make you understand how to spin your texts every time with the highest possible quality.

Create your personal dictionary

Since we are going to paraphrase groups of words and many of these are a kind of crutch that we usually repeat, it is worthwhile to contemplate the idea of creating a personal dictionary. For example:

{Mostl of|A good part|A lot of|A high percentage}

Spin on all possible levels

When it comes to nesting your content so that the spinner can choose one of the versions, you can (and should) do it on several levels:

  1. Words: It consists of alternating words by their synonyms.
  2. Phrase: What is exchanged here are phrases that have a similar meaning.
  3. Paragraph: Depending on the level of complexity you require, it can be useful to alternate whole paragraphs that have similar or even slightly different meanings.
  4. Structure: If your text does not require a specific structure (such as introduction, development and conclusion), it may be useful to randomly change the order of the texts or even eliminate some sentences and paragraphs at random.